The Cyber Go-To-Market Talk Podcast

The Cyber Go-To-Market Talk Podcast

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The podcast that tackles the question:

How can cybersecurity companies grow sales faster?

We talk with cybersecurity CROs, CMOs, CEOs, as well as sales and marketing experts. Listen in, and you will get proven strategies to help you get more leads and more customers and create your killer go-to-market engine. 

If you are a seller, marketer, go-to-market leader, CEO, or founder at a cybersecurity company, you are in the right place.

Reviews:
3 Big Decisions that Shaped the Silverfort of Today with Hed Kovetz, CEO and Co-Founder
December 12, 2023
235
00:40:3127.87 MB

3 Big Decisions that Shaped the Silverfort of Today with Hed Kovetz, CEO and Co-Founder

**Thought-Provoking Questions:** - How can investing in your employees during challenging times impact your company's long-term success? - What key decisions have shaped your company's direction, and how have they contributed to your revenue growth? - Are you prioritizing long-term partnerships in ...

Don't let the security questionnaire stall your deals with Kayne McGladrey, Field CISO at Hyperproof
October 09, 2023
234
00:47:3032.67 MB

Don't let the security questionnaire stall your deals with Kayne McGladrey, Field CISO at Hyperproof

Are you a founder, CEO, leader, or salesperson in the cybersecurity industry? Are you looking to grow your sales and revenue faster? In this episode of the Cybersecurity Startup Revenue Podcast, we dive into one way to avoid having your deals stalled out. πŸ‘‰ What risks can derail your software deve...

How does a reseller evaluate cybersecurity vendors - Ricky Martinez from DigitalEra
September 26, 2023
233
00:39:2127.06 MB

How does a reseller evaluate cybersecurity vendors - Ricky Martinez from DigitalEra

**Episode Summary: Ricky Martinez @ DigitalEra** πŸ€” Are you a cybersecurity startup looking to accelerate your sales and revenue growth? How can you effectively evaluate new vendors and establish mutually beneficial partnerships? Are delighted customers and partners crucial for your success in the ...

How to WOW prospects at your cybersecurity startup (and the story of how it worked with Bill Gates)
September 21, 2023
232
00:15:1710.53 MB

How to WOW prospects at your cybersecurity startup (and the story of how it worked with Bill Gates)

πŸ€” How can you ensure that prospects truly understand your company's unique value proposition and differentiation? πŸ€” What are some common reasons why buyers struggle to understand the differences between cybersecurity vendors in the marketplace? πŸ€” How can you engineer "wow moments" in your demos ...

How to build your first channel program with Kimber Garrett
September 19, 202300:38:0326.18 MB

How to build your first channel program with Kimber Garrett

**Episode Summary:** πŸ€” Are you struggling to introduce new technologies to satisfied clients? πŸ“ˆ Want to simplify your channel program for sales reps? πŸ’Ό Curious about balancing partner revenue and innovation? Tune in to this episode of the Cybersecurity Startup Revenue Podcast. πŸ‘‰ In this convers...

How to Ramp New Sellers Faster - Cracking the Onboarding Code with EJ Easton
September 14, 2023
230
00:45:2031.16 MB

How to Ramp New Sellers Faster - Cracking the Onboarding Code with EJ Easton

πŸ€” Are you struggling to onboard new hires effectively in your cybersecurity startup? πŸ€” Do you want to learn how to ramp up new sales reps quickly and make them productive? πŸ€” Are you looking for tips to improve your onboarding process and drive revenue growth? πŸ‘‰ In this conversation with EJ East...

It's not all about ROI or COI! Buyers are emotional humans with John Bissett and Calum Kilgour from Slingshot Edge
September 12, 2023
229
00:50:3634.8 MB

It's not all about ROI or COI! Buyers are emotional humans with John Bissett and Calum Kilgour from Slingshot Edge

πŸ€” Wondering why your ROI message isn't hitting home and driving action from prospects? πŸ€” Do you want to learn how to identify champions within organizations and align your offerings with their goals? πŸ€” Are you wondering how best to connect and work with prospects? If so, this episode is for...

Be Ready to Grow Sales with Partners with Steve Kazan @ Inner Onion
September 05, 2023
228
00:36:1324.92 MB

Be Ready to Grow Sales with Partners with Steve Kazan @ Inner Onion

Are you a cybersecurity company looking to grow your sales and revenue faster? In this episode, we dive into the keys to success with Steve Kazan, founder of Inner Onion. How can you stand out and improve your commitment to your partners? How can you navigate the partner process and achieve quarter...

The Power of Philosophy in Cybersecurity Sales: Mastering Persuasion Without the Pitch
August 29, 2023
227
00:12:538.89 MB

The Power of Philosophy in Cybersecurity Sales: Mastering Persuasion Without the Pitch

πŸ€” Questions for the Audience: - How can mastering the art of being philosophical in your communication make you more persuasive in sales? - What are the three different levels of thinking about problems and how can you use them to connect better with prospects? - How can using philosophical phrase...

Go-to-Market Dispersion: The Hidden Obstacle to Scaling Sales in Cybersecurity Startups
August 24, 2023
226
00:12:248.56 MB

Go-to-Market Dispersion: The Hidden Obstacle to Scaling Sales in Cybersecurity Startups

πŸ€” Questions for the Audience: - Have you experienced a slowdown in sales growth after scaling your sales team? - Are your sales reps consistently delivering the results you expected? - Do you struggle with maintaining a consistent sales process as your team expands? πŸ’β€β™‚οΈ In this episode, I discus...