The Cybersecurity Go-To-Market Podcast
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The podcast that tackles the question:
How can cybersecurity vendors grow sales faster?
We talk with cybersecurity CROs, CMOs, CEOs, as well as sales and marketing experts. Listen in, and you will get proven strategies to help you get more leads and more customers and create your killer go-to-market engine.
If you are a seller, marketer, go-to-market leader, CEO, or founder at a cybersecurity company, you are in the right place.
Why Early-Stage Sales Is All About Precision, Not Volume – Abigail Maines GTM Advisor YL Ventures
Send me a text (I will personally respond) Are you struggling to transition from founder-led sales to a scalable sales-led model in your cybersecurity startup? Wondering if hiring a team of reps is really the fastest way to drive growth, or if there’s a better approach? Curious how senior sales lead...
Ditch the Adversarial Negotiating: How Transparency Wins in Cyber Sales – Todd Caponi, Author of Four Levers Negotiating
Send me a text (I will personally respond) Are you tired of sales negotiations feeling like a hostile game of poker against procurement pros who seem to hold all the cards? Wondering if there’s a way to maintain your deal’s value without relying on outdated, adversarial tactics? Struggling with year...
How to Build a $30M ARR Business with Just Three Founders and ZERO employees – Amos Bar-Joseph, Co-Founder, Swann
Send me a text (I will personally respond) Are you struggling to scale your cybersecurity sales team without ramping up headcount or getting drowned in technical complexity? Wondering if AI can really move the needle for high-value, complex sales cycles? Curious how leading founders are reimagining ...
Why Your First VP of Sales Will Fail (And What To Do Instead) – Eyal Worthalter, Multi-Time VP of Sales, Cybersecurity Startups
Send me a text (I will personally respond) Are you grappling with when, and who, to hire as your first sales leader in your cybersecurity startup? Wondering why sales leadership churn is so high, or if founders should keep selling longer? If you’ve debated hiring account executives versus a VP of Sa...
Breaking the Mold: Why Early-Stage Startups Must Invest in Brand – Jimmy Tsang, CMO, MIND
Send me a text (I will personally respond) Are you struggling to differentiate your cybersecurity startup in a crowded market? Wondering how to build trust with buyers who have been burned by legacy DLP solutions? Debating whether to invest in brand early or focus on lead generation? In this episode...
DataTribe Challenge Finalist: Evercoast
Send me a text (I will personally respond) The DataTribe Challenge is the headline event in the afternoon at Cyber Innovation Day 2025, where five exceptional startups will take the stage after weeks of hands-on coaching. This is a short showcase episode featuring Evercoast and their Co-Founder and ...
DataTribe Challenge Finalist: Cytadel
Send me a text (I will personally respond) The DataTribe Challenge is the headline event in the afternoon at Cyber Innovation Day 2025, where five exceptional startups will take the stage after weeks of hands-on coaching. This is a short showcase episode featuring Cytadel and their Founder and CEO M...
DataTribe Challenge Finalist: Ackuity.ai
Send me a text (I will personally respond) The DataTribe Challenge is the headline event in the afternoon at Cyber Innovation Day 2025, where five exceptional startups will take the stage after weeks of hands-on coaching. This is a short showcase episode featuring Ackuity.ai and their Co-Founder and...
DataTribe Challenge Finalist: Starseer
Send me a text (I will personally respond) The DataTribe Challenge is the headline event in the afternoon at Cyber Innovation Day 2025, where five exceptional startups will take the stage after weeks of hands-on coaching. This is a short showcase episode featuring Starseer and their Co-Founder and C...
DataTribe Challenge Finalist: Tensor Machines
Send me a text (I will personally respond) The DataTribe Challenge is the headline event in the afternoon at Cyber Innovation Day 2025, where five exceptional startups will take the stage after weeks of hands-on coaching. This is a short showcase episode featuring Tensor Machines and their Co-Founde...