The Cybersecurity Go-To-Market Podcast

The Cybersecurity Go-To-Market Podcast

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The podcast that tackles the question:

How can cybersecurity companies grow sales faster?

We talk with cybersecurity CROs, CMOs, CEOs, as well as sales and marketing experts. Listen in, and you will get proven strategies to help you get more leads and more customers and create your killer go-to-market engine. 

If you are a seller, marketer, go-to-market leader, CEO, or founder at a cybersecurity company, you are in the right place.

Reviews:
The secret to fixing sales development for Cybr Donut: programmatic consistency - Dave Breshears, Revenue Mechanic, President at OneView
June 11, 202400:52:50

The secret to fixing sales development for Cybr Donut: programmatic consistency - Dave Breshears, Revenue Mechanic, President at OneView

Are your pipeline generation efforts falling flat? Is your team struggling with pipeline consistency and conversion rates? How aligned are your sales and marketing teams? How about SDRs?In this episode of the Cybersecurity Go-To-Market Podcast, Dave Breshears sits down with host Andrew Monaghan to d...

How to build outbound - Kevin Hopp, CEO and Founder of Hopp Consulting
June 04, 202400:46:22

How to build outbound - Kevin Hopp, CEO and Founder of Hopp Consulting

Are you struggling to generate high-quality opportunities for your cybersecurity solutions? Do you find it challenging to decide between insourcing and outsourcing your sales development functions? How prepared are your sales development representatives (SDRs) to engage in meaningful business conver...

What's working in cybersecurity sales in 1H 2024 with Patrick Sheehan, Founder and CRO at RevelUp Partners
May 28, 202400:35:26

What's working in cybersecurity sales in 1H 2024 with Patrick Sheehan, Founder and CRO at RevelUp Partners

Are you seeing results from your efforts to find warm leads for your business development reps in the first half of 2024? How are your authentic marketing messages driving trust and engagement in these recent months? Are you re-evaluating the role of SDRs and BDRs in an AI-driven landscape right now...

How to spend $1.5m on marketing to triple ARR with Manny Ataebi, Cybersecurity CMO
May 21, 202400:41:35

How to spend $1.5m on marketing to triple ARR with Manny Ataebi, Cybersecurity CMO

How would you use a $1.5 million marketing budget after securing $20m in Series A funding? Curious about strategies to triple your revenue in the cybersecurity space? Seeking insights on balancing short-term and long-term marketing tactics?In this episode, Andrew Monaghan tackles these pressing ques...

Questions to answer before you scale a cybersecurity company with Ross Haleliuk, author of Cyber for Builders
May 14, 202400:48:40

Questions to answer before you scale a cybersecurity company with Ross Haleliuk, author of Cyber for Builders

Are your cybersecurity solutions truly addressing the marketโ€™s top concerns? Can early-stage startups convincingly meet the security demands of large enterprises? How does cultural background influence a cybersecurity leaderโ€™s success?In this conversation, we discuss: Challenges faced by early-stage...

RSAC Innovation Sandbox Finalist: Bedrock Security with CEO, Pranava Adduri
May 05, 202400:16:19

RSAC Innovation Sandbox Finalist: Bedrock Security with CEO, Pranava Adduri

In this conversation, we discuss:- ๐Ÿ‘‰ The challenges of scaling enterprise data security effectively.- ๐Ÿ‘‰ Bedrock Security's innovative AI-driven solutions for cybersecurity.- ๐Ÿ‘‰ Bedrock's plans for a successful go-to-market year in 2024.About our guest:Pranava Adduri is the CEO and Co-Founder of Be...

RSAC Innovation Sandbox Finalist: Mitiga with CTO, Ofer Maor
May 03, 202400:14:43

RSAC Innovation Sandbox Finalist: Mitiga with CTO, Ofer Maor

In this conversation, we discuss:๐Ÿ‘‰ How Mitiga addresses security gaps in cloud environments๐Ÿ‘‰ The importance of simplifying complex security operations data for faster response times๐Ÿ‘‰ Emerging trends in cybersecurity threats for 2024 and how companies should prepareAbout our guest:Ofer Maor, the C...

RSAC Innovation Sandbox Finalist: Rad Security with CEO, Brooke Motta
May 02, 202400:12:32

RSAC Innovation Sandbox Finalist: Rad Security with CEO, Brooke Motta

In this conversation, we discuss:๐Ÿ‘‰ Brookeโ€™s adventurous start from lemonade stands to leading a cutting-edge cybersecurity firm.๐Ÿ‘‰ The unique approach RAD Security employs to identify security threats before they emerge.๐Ÿ‘‰ Plans for Rad Security's growth and expansion in the coming year.About our g...

RSAC Innovation Sandbox Finalist: P0 Security with CEO, Shashwat Sehgal
May 01, 202400:16:56

RSAC Innovation Sandbox Finalist: P0 Security with CEO, Shashwat Sehgal

In this conversation we discuss:๐Ÿคž How P0 Security uniquely integrates security without hindering developer workflows.๐Ÿคž The challenges of securing cloud-native technologies and non-human identities.๐Ÿคž P0 Securityโ€™s innovative approach to identity governance and administration.About our guest:Shashw...

RSAC Innovation Sandbox Finalist: Harmonic Security with CEO, Alastair Paterson
April 30, 202400:19:03

RSAC Innovation Sandbox Finalist: Harmonic Security with CEO, Alastair Paterson

In this conversation we discuss: ๐Ÿ‘‰ The inception and innovative mission behind Harmonic Security- ๐Ÿ‘‰ How AI technologies are shaping data protection in cybersecurity.About our guest:Alastair Paterson is the co-founder and CEO of Harmonic Security and a seasoned entrepreneur in the cybersecurity are...