How to spend $1.5m on marketing to triple ARR with Manny Ataebi, Cybersecurity CMO
The Cybersecurity Go-To-Market PodcastMay 21, 202400:41:3528.6 MB

How to spend $1.5m on marketing to triple ARR with Manny Ataebi, Cybersecurity CMO

How would you use a $1.5 million marketing budget after securing $20m in Series A funding? Curious about strategies to triple your revenue in the cybersecurity space? Seeking insights on balancing short-term and long-term marketing tactics?

In this episode, Andrew Monaghan tackles these pressing questions with Manny Ataebi a cybersecurity CMO, offering expert advice on optimizing your marketing spend to catalyze substantial growth.

In this conversation we discuss:

πŸ‘‰ How to allocate a $1.5 million marketing budget to drive revenue growth.

πŸ‘‰ The balance between short-term SDR activities and long-term brand-building efforts.

πŸ‘‰ Strategies to creatively differentiate your brand at major events like RSA.

About our guest:

Manny Ataebi's career began at the age of 14, managing the bookings for a car service business, which developed his analytical skills and responsibility. With a strong background in development and technical marketing, Manny has transitioned into a distinguished marketing strategist in the cybersecurity industry, known for his innovative and bold approaches to marketing and event planning.

Summary:

Join Andrew Monaghan and Manny Ataebi as they explore how to strategically spend a $1.5 million marketing budget to triple revenue post-Series A funding. With a focus on scalable strategies and creative differentiation, Manny provides a roadmap for cybersecurity companies to maximize their growth potential. Don't miss out on these vital insightsβ€”tune in now to transform your marketing efforts and achieve unprecedented success.

Connect with Manny Ataebi:

- Manny Ataebi on LinkedIn

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