The Cyber Go-To-Market Talk Podcast

The Cyber Go-To-Market Talk Podcast

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The podcast that tackles the question:

How can cybersecurity companies grow sales faster?

We talk with cybersecurity CROs, CMOs, CEOs, as well as sales and marketing experts. Listen in, and you will get proven strategies to help you get more leads and more customers and create your killer go-to-market engine. 

If you are a seller, marketer, go-to-market leader, CEO, or founder at a cybersecurity company, you are in the right place.

Latest episode

Featured Episodes

3 Big Decisions that Shaped the Silverfort of Today with Hed Kovetz, CEO and Co-Founder
December 12, 2023
235
00:40:3127.87 MB

3 Big Decisions that Shaped the Silverfort of Today with Hed Kovetz, CEO and Co-Founder

**Thought-Provoking Questions:** - How can investing in your employees during challenging time...

Don't let the security questionnaire stall your deals with Kayne McGladrey, Field CISO at Hyperproof
October 09, 2023
234
00:47:3032.67 MB

Don't let the security questionnaire stall your deals with Kayne McGladrey, Field CISO at Hyperproof

Are you a founder, CEO, leader, or salesperson in the cybersecurity industry? Are you looking ...

How does a reseller evaluate cybersecurity vendors - Ricky Martinez from DigitalEra
September 26, 2023
233
00:39:2127.06 MB

How does a reseller evaluate cybersecurity vendors - Ricky Martinez from DigitalEra

**Episode Summary: Ricky Martinez @ DigitalEra** πŸ€” Are you a cybersecurity startup looking to...

How to WOW prospects at your cybersecurity startup (and the story of how it worked with Bill Gates)
September 21, 2023
232
00:15:1710.53 MB

How to WOW prospects at your cybersecurity startup (and the story of how it worked with Bill Gates)

πŸ€” How can you ensure that prospects truly understand your company's unique value proposition ...

Meet Your Host

Andrew Monaghan

I've been in the cyber security go-to-market world since 1998. I've carried a bag, led sales teams and consulted and trained the smallest and largest sales teams in our industry. I've won.  I've lost. And, most importantly, I've learned a lot along the way.

With the Cyber GTM Talk podcast I interview CROs, CMOs and CEOs from the smallest cyber security companies to the largest to learn how to grow cybersecurity sales faster. We learn about their go-to-market engines. What they have learned about how to grow a company. How they are getting attention in our noisy market. Mistakes they have made and successes they've had.

The podcast and newsletter are fun to do; and they align with my business where I train cybersecurity sales teams to grow revenue faster by selling the business value of their products.

What Our Listeners Say

People don't just listen to our podcast, they LOVE it.

Apple Podcasts
Great podcast!

Andrew's podcast offers valuable insights from industry leaders in the cybersecurity space, sharing their experiences, challenges, and successes. It's a great resource for anyone looking to understand the ever-evolving world of cybersecurity and how businesses can navigate it effectively! Deirdre

Apple Podcasts
Every Sales Person and Cybersecurity Expert should Listen!

I’ve been looking for a good podcast around Cybersecurity and the Sales process and this is by far the best. Andrew does a great job interviewing fantastic Guests from within the industry and laying out value for anyone in the Cybersecurity field. Andrew’s interview format is great as well. I love the 2 questions that are randomly selected. I highly recommend you subscribe and tune in, it will

Apple Podcasts
Action-oriented tips and all-star interviews

Andrew (in line with his sales philosophy) provides immense value to his audience of sellers and leaders. Anyone building a cybersecurity company (yes that means you too, founders, product, engineering, etc) would benefit from giving this podcast a follow and putting its lessons to work.

Apple Podcasts
Palatable & Poignant

This is an easy sampling of poignant advice for sales professionals in cyber sales.