Episodes

Build trust without hyperbole: 3 vendors that get it right with Scott Taschler - Cybersecurity Product Marketer
April 10, 202400:35:5224.7 MB

Build trust without hyperbole: 3 vendors that get it right with Scott Taschler - Cybersecurity Product Marketer

Have you ever felt that hyperbolic language in your cybersecurity messaging might be doing more harm than good? Are you looking for ways to improve your marketing approach to resonate with today's savvy buyers? How can your company's messaging inspire trust rather than skepticism in a cro...

Positioning Your Cybersecurity Brand to Stand Out - Shlomi Ashkenazy, Positioning Expert at Cybellum
April 09, 202400:45:5831.62 MB

Positioning Your Cybersecurity Brand to Stand Out - Shlomi Ashkenazy, Positioning Expert at Cybellum

Are you struggling to set your cybersecurity company apart in a crowded market? Do you find it challenging to communicate your product's unique value to the right audience? Are you curious how storytelling and personality can revolutionize your brand's image? In this conversation, we disc...

Hot Marketing Topics for Sales - Gianna Whitver, Co-Founder, Cybersecurity Marketing Society
April 02, 202400:50:2634.68 MB

Hot Marketing Topics for Sales - Gianna Whitver, Co-Founder, Cybersecurity Marketing Society

Are you leveraging your personal brand to boost company revenue? How effective is your intent data in driving targeted marketing efforts? And are you fully capitalizing on opportunities at trade shows like RSA to enhance sales and networking potential? **In this conversation, we discuss:** πŸ‘‰ The u...

How to adapt to the new cybersecurity buying landscape
March 26, 202400:47:1432.49 MB

How to adapt to the new cybersecurity buying landscape

Summary In this episode, Andrew interviews Alan Sanderson, a fractional sales leader with over 25 years of experience in software sales and sales leadership. They discuss the changing buyer's journey in the cybersecurity industry and the importance of an online presence. They also explore stra...

3 Big Decisions that Shaped the Silverfort of Today with Hed Kovetz, CEO and Co-Founder
December 12, 2023
235
00:40:3127.87 MB

3 Big Decisions that Shaped the Silverfort of Today with Hed Kovetz, CEO and Co-Founder

**Thought-Provoking Questions:** - How can investing in your employees during challenging times impact your company's long-term success? - What key decisions have shaped your company's direction, and how have they contributed to your revenue growth? - Are you prioritizing long-term partnerships in ...

Don't let the security questionnaire stall your deals with Kayne McGladrey, Field CISO at Hyperproof
October 09, 2023
234
00:47:3032.67 MB

Don't let the security questionnaire stall your deals with Kayne McGladrey, Field CISO at Hyperproof

Are you a founder, CEO, leader, or salesperson in the cybersecurity industry? Are you looking to grow your sales and revenue faster? In this episode of the Cybersecurity Startup Revenue Podcast, we dive into one way to avoid having your deals stalled out. πŸ‘‰ What risks can derail your software deve...

How does a reseller evaluate cybersecurity vendors - Ricky Martinez from DigitalEra
September 26, 2023
233
00:39:2127.06 MB

How does a reseller evaluate cybersecurity vendors - Ricky Martinez from DigitalEra

**Episode Summary: Ricky Martinez @ DigitalEra** πŸ€” Are you a cybersecurity startup looking to accelerate your sales and revenue growth? How can you effectively evaluate new vendors and establish mutually beneficial partnerships? Are delighted customers and partners crucial for your success in the ...

How to WOW prospects at your cybersecurity startup (and the story of how it worked with Bill Gates)
September 21, 2023
232
00:15:1710.53 MB

How to WOW prospects at your cybersecurity startup (and the story of how it worked with Bill Gates)

πŸ€” How can you ensure that prospects truly understand your company's unique value proposition and differentiation? πŸ€” What are some common reasons why buyers struggle to understand the differences between cybersecurity vendors in the marketplace? πŸ€” How can you engineer "wow moments" in your demos ...

How to build your first channel program with Kimber Garrett
September 19, 202300:38:3626.56 MB

How to build your first channel program with Kimber Garrett

**Episode Summary:** πŸ€” Are you struggling to introduce new technologies to satisfied clients? πŸ“ˆ Want to simplify your channel program for sales reps? πŸ’Ό Curious about balancing partner revenue and innovation? Tune in to this episode of the Cybersecurity Startup Revenue Podcast. πŸ‘‰ In this convers...