It's not all about ROI or COI! Buyers are emotional humans with John Bissett and Calum Kilgour from Slingshot Edge
The Cybersecurity Go-To-Market PodcastSeptember 12, 2023
229
00:51:0935.18 MB

It's not all about ROI or COI! Buyers are emotional humans with John Bissett and Calum Kilgour from Slingshot Edge

๐Ÿค” Wondering why your ROI message isn't hitting home and driving action from prospects? ๐Ÿค” Do you want to learn how to identify champions within organizations and align your offerings with their goals? ๐Ÿค” Are you wondering how best to connect and work with prospects? If so, this episode is for you!

In this conversation, we discuss:
๐Ÿ‘‰ The three dimensions of value and the role of emotions in B2B sales.
๐Ÿ‘‰ Building trust and understanding through storytelling and addressing common struggles.
๐Ÿ‘‰ The importance of identifying champions and aligning with key decision-makers' goals.

๐ŸŽ™๏ธ Our guests, Calum Kilgour, and John Bissett share their expertise in sales and revenue growth for cybersecurity startups. Calum is an expert in crafting compelling stories and narratives to engage potential customers, while John brings his deep understanding of the three dimensions of value and the different modalities of thinking.

๐Ÿ“ In summary, this episode provides valuable insights into the art of selling cybersecurity solutions. Learn how to identify champions, align your offerings with the organization's goals, and tap into emotions to drive decision-making. Don't miss out on this opportunity to accelerate your sales and revenue growth in the cybersecurity sector.

๐Ÿ”— Connect with Calum Kilgour on LinkedIn
๐Ÿ”— Connect with John Bissett on Linkedin
๐Ÿ”— Visit their company's webpage: Slingshot Edge
๐Ÿ”— Book some time with Andrew Monaghan


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