May 07, 2024

Selling to CISOs: SafeBase's Viral Lead Engine with Macy Mody VP Revenue (RSA Innovation)"

In this episode, Andrew explores the world of B2B vendor onboarding, discussing an innovative platform called SafeBase. SafeBase has revolutionized the cumbersome questionnaire process by providing upfront information that can reduce the resources required by up to 90%. More than 400 customers already use SafeBase as their security review facilitator.

The episode also delves into SafeBase's marketing strategies, including their K Factor approach, which measures how many new customers a current customer brings in. Additionally, the episode explores how Safe Base built a mini-project to hire the right salespeople and focuses on team and culture fit.

The guest on this episode is Macy Mody, the VP of Revenue and Operations at Safe Base, who explains how the company values getting to know employees on both personal and professional levels to build trust.

Finally, the episode touches on Safe Base's approach to automation, driving adoption, and the company's commitment to employee success.

SafeBase website https://safebase.io/
Macy Mody on LinkedIn https://www.linkedin.com/in/macy-berg/

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sales, safebase, revenue, hiring, remote work,