May 31, 2024

Sales Wisdom from a Cybertruck: Denise Hayman on Prospecting and Product Knowledge

Join Andrew Monaghan as he drives through San Francisco with Denise Hayman, SVP of the Americas at Recorded Future. They discuss cybersecurity trends, industry insights, and the impact of AI on sales roles.

- Denise's experience at her first RSA and the evolution of the industry
- What sets Recorded Future apart in the threat intelligence space
- Key strategies for understanding customers and providing value
- The potential future of AI in sales and its impact on SDR/BDR roles
- Insights on recent industry news and trends

Denise Hayman's LinkedIn https://www.linkedin.com/in/denisehayman/
Recorded Future Website https://www.recordedfuture.com/

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Go-To-Market Strategy, Cybersecurity Industry Trends, Effective Sales Techniques, CISO Marketing Strategies, Growth Strategy for Cybersecurity Startups,