Do you find it challenging to decide between insourcing and outsourcing your sales development functions?
How prepared are your sales development representatives (SDRs) to engage in meaningful business conversations?
These questions are at the heart of our discussion in this episode of the Cybersecurity Go-To-Market Podcast.
In this conversation we discuss:
👉 The "conversation first" prospecting methodology.
👉 Outsourcing vs. insourcing sales development for early-stage cybersecurity companies.
👉 The impact and future of AI in sales development and customer service.
About our guest:
Kevin Hopp is a seasoned expert in cold calling with over 600,000 cold calls made in the past five years. He specializes in training and consulting to help businesses optimize their sales development efforts. Kevin is highly regarded for his innovative approach to prospecting and deep understanding of sales dynamics in the cybersecurity industry.
Summary:
Kevin Hopp joins us to share invaluable insights into the evolving landscape of sales development. From exploring the merits of outsourcing versus insourcing to delving deep into the future role of AI, this episode offers actionable advice for cybersecurity sales and marketing leaders. Tune in to discover strategies for enhancing your sales performance and ensuring your SDRs are ready for meaningful business conversations.
Links and contact details:
Connect with Kevin Hopp on LinkedIn https://www.linkedin.com/in/khopp/
Visit his consulting group's website https://www.hoppconsultinggroup.com/
Support the Show https://unstoppable.do/
Follow Andrew on LinkedIn for regular posts about growing your cybersecurity startup https://www.linkedin.com/in/andrewmonaghan/
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