May 07, 2024

Mike Barker, Chief Commercial Officer @ HYAS: Building a GTM plumb line for consistent sales success

On this episode, our guest Mike Barker, Chief Commercial Officer of HYAS shares insights on the importance of aligning sales and marketing strategy in a company. He talks about how his company identified target areas and sectors where they are successful based on data and aligned their messaging and marketing organization towards those target areas.

Mike also highlights the importance of understanding the buying team within an organization and using referrals to generate pipeline. The discussion delves into the role of a Chief Commercial Officer and the changing dynamics within the cybersecurity industry.

Mike Barker on Linkedin https://www.linkedin.com/in/michaelrbarker/
HYAS Website https://www.hyas.com/

Support the Show. https://unstoppable.do/

Follow Andrew on LinkedIn for regular posts about growing your cybersecurity startup https://www.linkedin.com/in/andrewmonaghan/

Want to grow your revenue faster? Check out our consulting and training https://unstoppable.do/

Need ideas about how to grow your pipeline? Sign up for my newsletter. https://salesbluebird.carrd.co/
Cyber GTM Talk, Go-To-Market, interview, go to market podcast, talk show,