June 05, 2024

Mastering the Cold Call: Lessons from 600,000 Calls - Kevin Hopp, @ Hopp Consulting (TRAILER)

On this Cybersecurity Go-To-Market Podcast! We're thrilled to host Kevin Hopp, a seasoned expert in cold calling and sales development, with a remarkable record of over 600,000 cold calls made in the last five years.

Kevin joins our host, Andrew Monaghan, to challenge the traditional inbound-focused marketing mindset and introduce the "conversation first" prospecting methodology.
Inbound marketing, business conversations, conversation first prospecting, sales development representatives, sales curiosity,