Trailer for Cyber GTM Talk episode #319 with Ken Powell, Founder @ Sales Method, who has led sales at Oracle, McAfee and Honeywell.
"There will be events outside your control that alter a deal from closing as forecasted, but losing a deal to do nothing is not an option."
If you sell or market cybersecurity, Ken shows you how to find what your buyer stands to lose before you ever pitch: why would they do anything, why now, and what happens if they do nothing.
Watch the full episode: https://youtu.be/xHseIK47aa4
Ken's book, Raise the Bar. Step Up. The Habits of Great Sales Athletes: https://www.amazon.com/dp/B0H4P145BM
Ken on LinkedIn: https://www.linkedin.com/in/kenpowell-salesmethod
Cyber GTM Talk is the show for go-to-market leaders at cybersecurity companies. Subscribe for more conversations with the people building and selling in cyber.