Influencer Overload: Bob Horn on Pipeline Gen's Next Big Shift
Cyber GTM PodcastJune 06, 202400:20:36

Influencer Overload: Bob Horn on Pipeline Gen's Next Big Shift

Join us as we sit down with Bob Horn, CRO at Valence, to discuss his unique insights on sales, marketing, and the cybersecurity industry. From his past experiences to current trends and future predictions, we dive deep into the topics that matter.

- Bob Horn's first RSA experience and how the event has evolved over the years.
- The shift from traditional SDR teams to leveraging influencer networks for pipeline generation.
- The role of AI in potentially replacing SDRs in the next 5 years.
- Strategies for effectively selling to business value in today's scrutinized deal environment.
- Overview of Valence and their approach to finding and fixing SaaS risks.

**Links and contact details:**
Connect with Bob Horn on LinkedIn https://www.linkedin.com/in/bob-horn-699a70/
Visit Valence website https://www.valencesecurity.com/

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Valence, Bob Horn, Andrew Monaghan, RSA conference, cybersecurity,