Do you want to know why your customers choose your products and leverage that to boost sales?
If these questions resonate with you, this episode is a must-listen!
In this conversation, we discuss:
👉 Building a culture around champions rather than traditional customer advisory boards.
👉 Strategies for collecting and leveraging customer discovery data to guide marketing investments.
👉 Proactive event strategies to enhance face-to-face interactions and follow-up engagements.
About our guest:
Joseph Barringhaus was the VP of Marketing at Sonrai Security when this episode was recorded. With an unconventional career transition from working in a church to cybersecurity, Joseph brings a wealth of experience in field and event marketing and is known for his innovative approach to pipeline generation and customer engagement strategies.
Summary:
Join Andrew Monaghan and Joseph Barringhaus as Joseph shares actionable insights into improving your sales and marketing alignment, optimizing event strategies, and utilizing customer data effectively. From leveraging social proof to creative out-of-home advertising, Joseph's expertise provides a roadmap for scaling your cybersecurity business. Don't miss out on strategies that can propel your company towards the $10 million ARR milestone. Listen now!
Connect with Joseph Barringhaus on LinkedIn - https://linkedin.com/in/josephbarringhaus
Visit: https://sonraisecurity.com/
Let's connect! Book some time with Andrew here: https://tidycal.com/1w8xxe1/30-minute...