June 03, 2024

From Cold Calls to AI: The Evolution of Pipeline Generation with Mike Doherty

Join us for an insightful ride as Andrew Monaghan chats with Mike Doherty, SVP Global Sales at Normalyze, in the latest episode of Cyber CROs in a Cybertruck.
Get ready for candid discussions about the RSA conference, pipeline generation, and the future of sales.

- Mike Doherty's first RSA conference and how it has evolved over the years
- Normalyze’s mission and the critical questions they answer for their customers
- The balance between small and large sales deals in a startup environment
- The ongoing relevance of cold calling and the SDR function in sales
- Predictions for the future of pipeline generation and the impact of AI

Don't miss this engaging conversation packed with industry insights and practical advice!

Mike Doherty's LinkedIn https://www.linkedin.com/in/mikerdoherty/

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Cybersecurity Marketing, Go-To-Market Strategy, Sales and Marketing Alignment, Marketing Budget Allocation, Cyberdonut Series A Funding,