October 16, 2022

Eric Appel on benefits of hiring non startup sales people

Eric Appel, head of WW Wales at Island, talks about Island's sales team. A group that has worked together for 15+ years - but lacked startup experience.

Instead, what they brought was an understanding of how to sell security and
even security platforms, and they also brought with them a network.
And so by bringing those two things, Island shortened its time to value with customers.

Albeit unique, a great way into the market.
cybersecurity, #cybersales, #cybersecuritysales, #salesdeck, #salespitchdeck,