50: Think like a buyer - a letter from IT ops leader
The Cybersecurity Go-To-Market PodcastJanuary 15, 202000:08:516.12 MB

50: Think like a buyer - a letter from IT ops leader

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What does a senior executive at your biggest target think about you and what do they want you to know. In this episode we have a "Dear Salesperson" letter from a real senior executive, from Keenans book Gap Selling

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