Ironscales has grown remarkably since its founding in 2014 (they have 7,000 customers!). After years of success in the mid-market, it is now taking on the dominant player in the enterprise segment. This is not easy to do!!!
Learn in this episode:
- How the whole company needs to be ready to move up to enterprise
- How to support the sales team focused on the new segment
- And that outbound can work (and how!)
- Suite at the Four Seasons or a cabin in the woods?
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