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Cybersecurity company founders rarely have much experience selling and are suddenly asked to pick up this skill without any training in a high-stakes environment. They don’t want to waste valuable time with prospects!
In this episode, learn 13 mistakes founders make when selling, including…
- Not asking GREAT questions
- Trying to convince prospects to buy
- Thinking only about technical capabilities
- Don’t have a plan for what they want a prospect to remember
You might also like the following:
178 - How to be valuable on a sales call with Amanda Carvahlo, Sales Director at Gytpol
169: Differentiate your product so prospects remember
105: Jay Wallace, VP of Worldwide Sales at Rumble, talks building a sales team
Fast ramp to revenue for your new sales hires
A proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount.
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