Cybersecurity company founders rarely have much experience selling and are suddenly asked to pick up this skill without any training in a high-stakes environment. They don’t want to waste valuable time with prospects!
In this episode, learn 13 mistakes founders make when selling, including…
- Not asking GREAT questions
- Trying to convince prospects to buy
- Thinking only about technical capabilities
- Don’t have a plan for what they want a prospect to remember
You might also like the following:
178 - How to be valuable on a sales call with Amanda Carvahlo, Sales Director at Gytpol
169: Differentiate your product so prospects remember
105: Jay Wallace, VP of Worldwide Sales at Rumble, talks building a sales team
The Cyber Go-To-Market Talk is the show for cybersecurity sales leaders, founders, CROs, and go-to-market operators looking to improve cyber sales performance and build more predictable revenue growth. Hosted by Andrew Monaghan, founder of Unstoppable.do, covering cyber sales leadership, revenue leadership, sales onboarding, forecasting, pipeline generation, and cybersecurity go-to-market execution.
Follow me on LinkedIn for regular posts about growing your cybersecurity startup
Want to grow your revenue faster? Check out my cybersecurity sales consulting and training
Need ideas about how to grow your pipeline? Sign up for my newsletter.