Many cybersecurity companies skip over SMBs as a target market. But that's NOT what Corey White did when he founded Cyvatar. He took everything he learned from being in the business for over 20 years to create a compelling value prop for SMBs.
In this episode, learn:
- how Corey took his learnings from 20 years of security assessments, pen tests, and incident response to create Cyvatar
- why SMBs can't afford to be attacked
- why SMBs need to be cyber-ready to do business with big companies
- what it takes to educate SMBs on what they need to do for cybersecurity
- how he is moving the industry away from charging customers to tell them what is wrong
Cyvatar: www.cyvatar.ai
Corey: On LinkedIn
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160: Anurag Gurtu, Chief Product Officer at StrikeReady: How to sell a platform
154: Ashley Leonard, CEO of Syxsense - How to go after the mid-market
98: One tip to avoid sounding stupid in conversations with your prospects
The Cyber Go-To-Market Talk is the show for cybersecurity sales leaders, founders, CROs, and go-to-market operators looking to improve cyber sales performance and build more predictable revenue growth. Hosted by Andrew Monaghan, founder of Unstoppable.do, covering cyber sales leadership, revenue leadership, sales onboarding, forecasting, pipeline generation, and cybersecurity go-to-market execution.
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