173: Increase your close rate by working with mobilizers and innovators (and who these people are!)
The Cybersecurity Go-To-Market PodcastNovember 10, 202200:20:3914.22 MB

173: Increase your close rate by working with mobilizers and innovators (and who these people are!)

Send me a text (I will personally respond)

It takes someone special to buy from an early startup. There are at least 55 reasons why a person and a company shouldn’t take the risk! But many do because they have innovators and mobilizers.

In this episode, learn:

  • What are a innovators and mobilizers
  • Why do we need them in every deal
  • How to test if the people you are working with are either of them
  • How to have the conversation early in the sales cycle so you don’t waste time on a deal that will never happen

Fast ramp to revenue for your new sales hires


A proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount.


Support the show

Follow me on LinkedIn for regular posts about growing your cybersecurity startup

Want to grow your revenue faster? Check out my consulting and training

Need ideas about how to grow your pipeline? Sign up for my newsletter.