168: Tom Miller, sales leader and author of Call Your Shots - knowing your value
The Cybersecurity Go-To-Market PodcastOctober 25, 202200:47:2232.57 MB

168: Tom Miller, sales leader and author of Call Your Shots - knowing your value

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Tom Miller is a multi-time cybersecurity sales leader and currently the Chief Gravity Officer at Human Security. Along the way he has learned a lot about what it takes to bring a product to market successfully.

In this episode you will learn:

  • Why value is ephemeral
  • The 3 types of value (2 of which are often ignored)
  • Using Tiger Woods to understand the layers of value
  • The traps that many companies fall into when it comes to understanding their value
  • One thing we can learn from Michaelangelo to do with undercovering value

Tom’s book, “Call Your Shots” is available on Amazon

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