161: 5 ways to reduce the chaos in startup selling
The Cybersecurity Go-To-Market PodcastSeptember 29, 202200:14:4410.16 MB

161: 5 ways to reduce the chaos in startup selling

Selling at early stage startups is chaotic!! So much is still up in the air and the team is constantly looking for ways to crack the code on the sales process. But we shouldn’t just accept the chaos. There are ways to reduce it.

In this episode, we talk about:

  • Why a conversational intelligence tool is a must have
  • The power of using common sales tools in the team (eg, how to handle top objections)
  • The importance of getting the right talent on the team (and what that looks like)
  • Why the team needs to be talking with each other all the time
  • How to keep iterating



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The Cyber Go-To-Market Talk is the show for cybersecurity sales leaders, founders, CROs, and go-to-market operators looking to improve cyber sales performance and build more predictable revenue growth. Hosted by Andrew Monaghan, founder of Unstoppable.do, covering cyber sales leadership, revenue leadership, sales onboarding, forecasting, pipeline generation, and cybersecurity go-to-market execution.

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