103: How to use your sales deck effectively
The Cybersecurity Go-To-Market PodcastFebruary 17, 2022
103
00:14:159.82 MB

103: How to use your sales deck effectively

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Let’s talk about the part of that first meeting where you describe what you do. 

Your prospect is asking themselves

  • what does your company do? 
  • who are they like that they already know about so they can do a comparison? 
  • who is already working with them? 

This is where we usually pull out a presentation deck. Unfortunately, this deck has become synonymous with pitching and your prospects are apprehensive about salespeople pitching at them.

The thing is, we are all humans and we often communicate better using visuals. 

So, let's go over 5 ways to use your deck effectively: 

  1. Start every slide with something about the prospect 
  2. Have the mindset to make it a conversation, not a pitch
  3. Have specific intentional questions for each slide 
  4. Ease your prospect’s mind
  5. Make sure you start strong and impactful at the start

Tune into this episode where we expand more on these points and what you can do to make sure you’re using your deck effectively!


If you are a sales leader at a startup, or you're in the sales team, and you're searching for your repeatable scalable sales process to grow sales faster, then please get in touch with me at andrew@unstoppable.do or you can also go to my site at www.unstoppable.do.

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